KEEP THE FUN ALIVE
Seqwater | Summer safety campaign 2022
INSIGHT
Playing it safe doesn’t mean spoiling the fun.
THE PROJECT
A big stick approach to a safety campaign wasn’t going to cut it for people that just want to have fun out on the water. So we kept fun at the heart of the work.
I helped by writing radio, video, social, print & OOH ads and finding key influencers, like world champion wakeboarder Cory Teuneussen.
I also came up with the idea of a sponsored outdoor cinema event that scored 800+ attendees.
AWARDS
Australia Golden Target Awards finalist for community engagement.
Photographers - Sam Scoufos & Alex Buckingham
Audio Engineer - Rosco
Agency - Engine Group
RADIO
This was my favourite part of the campaign.
Ad copywriting | Content writing | Website writing | Social media copywriting | Scriptwriting | Assistant creative direction (production & post-production) | Ambient advertising