ABOUT ANNA KENNY

Anna is an idea-driven, digital-first creative copywriter. She loves the whole process of writing ads and content—from conception to completion. 

Having worked in both creative adland & digital marketing, Anna is experienced in creating conceptual & integrated campaigns while having the SEO skills and social media know-how to make waves in the digital landscape.

EXPERIENCE

Anna Kenny Creative | Netherlands

Copywriter | 2023–now

Engine Group | Australia

Copywriter | 2021–2023

Arkhi | Australia

Junior Copywriter | 2021

Freelance writer | Australia

2020–21

Small 4 Art Gallery | China

Musician & volunteer | 2015–16

Copywriter, Anna Kenny, riding her bike in Rotterdam

EDUCATION

Queensland University of Technology | Australia

Bachelor of Fine Arts | Creative and Professional Writing Major & Mandarin Language Minor | 2017-19

AWARD School | Australia

Creative Advertising | 2020

AdSchool | Australia

Creative copywriting & concepting | 2020

Xi-an Jiaotong Liverpool University | China

Mandarin Language | 2015-2016

Language Institute | Australia

TESOL Cert IV | 2016

INDUSTRIES & BRANDS

Tourism & transport

Latam Airlines, Vanuatu Tourism Office, Noosa Tourism, Queensland Rail, Queensland Department of Transport & Main Roads

Education

Stuartholme School, St Rita’s College, Harmony Early Learning Journey, University of New England, Queensland Department of Education, Ormiston College

Energy

Queensland Energy, Cleanco, Seqwater, Queensland Resources

Construction & agriculture 

Timber Framing – The Ultimate Renewable, Timber Framing Collective, North Australian Pastoral Company, Five Founders Beef, ARC Projects, MACC Machinery, Industrial Tools & Machinery, Holemaker, Smartblade Opening Roof Systems

Non-profit

Feel-good Blanket, Lily House, ti-dingz

Property & lifestyle

Living By Design, King & Co Property, Odyssey Lifestyle Care Communities, Seachange, RSL Queensland

Fashion & retail

With Jean, The Mad Hueys, Adrift Clothing, Melani The Label, Jagger & Stone, Leisure Suite, Moana Bikini, Harrow & Hitchley, Brookside Shopping Centre

Health & beauty

Browshop, BiomeCentric, Esmi Skin Minerals, Fitcover, Isospec CBD, Gamma Allergy, Australia Fair Dental Care, Queensland Health

FMCG

Macro Mike, 3 Peaks Natural Spring Water, Gut Performance, ATP Science

Marketing & advertising

Engine Group, Arkhi Digital

AWARDS

Anna has worked on projects that have been shortlisted, awarded, celebrated or featured by Best Ads on TV, Brisbane Advertising & Design Club, Ads of the World, Australian Marketing Institute, Public Relations Institute of Australia - Golden Target Awards, Adnews, Campaign Brief

MEDIA TYPES

Digital

Articles/blogs, digital media, email marketing, paid social (Meta, TikTok, Google, LinkedIn), product & collection descriptions, social media

Traditional

Ambient, B2C & B2B communications, brand identity, flyers/brochures, OOH, press releases, posters, print ads, prospectuses, radio, reports, slogans, TV/video scripts

  • "Some of the best creative writing I have ever seen from a marketing member. Thanks for sprinkling your magic over everything you touched."

    Dianna Munro, Head of Marketing at Arkhi

  • “Anna Kenny writes with the kind of clarity and honesty you might hope for in some seasoned and wisened novelist three times her age. She’s got that secret view on the world, her own little life microscope seeing the details we can so easily miss. Her phrasing is true as blood and refreshing as water.”

    Trent Dalton, author of Boy Swallows Universe

  • "I always found Anna’s copy a real joy to read. Always well researched, on brief and crafted beautifully. She partnered well with art directors and graphic designers and supervised multiple productions providing direction to other creatives. Skilled in all mediums from long copy to outdoor, she’s a real asset to any creative team."

    Tim Weger, Managing Director at Engine Group

  • "Anna created an inventive, entertaining and engaging piece of work. It's so much fun, it's intelligent, and it's practical."

    Lee McGowan, QUT tutor, author

  • "I’ve been lucky enough to work with Anna for a couple of years across a diverse range of clients and projects for our agency. Her work is engaging and exciting, always bringing new ideas to the table. Highly recommend."

    Flynn McFarlane, Managing Director at Arkhi