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Queensland Government | Get Ready Queensland | 2022
INSIGHT
When things are easy, people are more likely to do them.
THE PROJECT
We put superstar Johnathan Thurston in the supermarket. With a light-hearted approach, we made packing a disaster season emergency kit seem super easy.
I wrote TVC, radio, press, digital and collateral to display in supermarkets across Queensland.
AWARDS
2023 EMPA Australia Readiness and Resilience award winner for preparing Queenslanders for disaster.
Director – Hannah Ariotti
Agency – Engine Group
Ad copywriting | Scriptwriting | Assistant creative direction (production & post-production) | Social media copywriting