NOTHING ARTIFICIAL
3 Peaks Natural Spring Water | 2023
INSIGHT
Artificial intelligence is mindblowing. But some things are simply best natural.
T H E P R O J E C T
With everyone talking about artificial generation, we couldn’t resist a topical campaign.
My creative partner and I leveraged the good (and the bad) of AI to showcase the benefits of keeping it real.
The campaign included social posts , posters and OOH.
Photographer – Alex Buckingham & Midjourney AI
Agency – Engine Group
AWARDS & MENTIONS
2023 BADC finalist | Top ad on Best Ads on TV | Ads of the World
Ad copywriting